A writer, producer, and actor with 20 years of experience in the marketing and communications field, Jamie McCarthy most recently served as the director of integrated production at Goodby, Silverstein and Partners (GSP) in Detroit, Michigan. Initially employed as a writer, he transitioned into additional content production over the course of three years. Jamie McCarthy supervised the execution and integration of interactive content, print media, customer relationship management, and the Digital Artists studio.
In a refocusing of the company’s communications strategy, Jamie McCarthy developed ideas that flowed seamlessly across multiple mediums to create and share content in the most effective way. He expanded this process through media platforms such long-form content, Web content, interactive social media content, and others. By utilizing this “upstream” approach, McCarthy helped revitalize GSP’s content planning, communication, and team integration. He won the 2011 Employee of the year award as a result of his efforts.